My Media Portfolio

Experience

American Rifleman

Executive Editor — April 2021 to present

• Managed prominent departments in American Rifleman magazine, including Reports, Handloads, I Have This Old Gun and features; took leading role in assignments, research, copy editing, proofreading and fact-checking using AP Style and in-house style guide; familiar with MS Office and Adobe Creative Suite.
• Participated in the production and filming for American Rifleman Television, served as on-camera expert for TV features and historical segments; interviewed leading industry subject-matter experts.

Managing Editor — January 2020 to April 2021

• Oversaw digital media staff and properties of American Rifleman, growing AmericanRifleman.org by nearly 20 percent; implemented CMS optimization procedures for new and existing site content.
• Directed media coverage of key product launches, including video and article production, for a network of more than 2 million readers; wrote top-performing web articles tailored to American Rifleman’s content niche using SEO best practices, long tail and short tail keywords and keyword research through SEMRush.

Shooting Illustrated

Associate Editor — October 2018 to January 2020
Assistant Editor — September 2016 to October 2018

• Managed websites and social media accounts of Shooting Illustrated, the newest and fastest-growing Official Journal of the National Rifle Association.
• Assigned, edited and formatted website submissions, including comprehensive search-engine optimization of existing content, a database of 20,000 webpages.
• Directed organic website growth of 186 percent from 2016 to 2019, growing the average monthly user base from 313,900 in 2016 to 815,221 in 2019.

Brownells, Inc.

Freelancer — April 2017 to April 2021

• Worked with Brownells’ team of marketing managers to write and optimize web copy for SEO, thereby pushing web traffic toward the company’s ecommerce site.
• Managed own business separate from NRA, developing time blocks and content-creation strategies independent of a travel- and work-heavy schedule at Shooting Illustrated and American Rifleman.
• Met weekly deadlines without issue and established consistent communication with Brownells team to continue optimizing copy blocks and content.

Outdoor Sportsman Group

Online Editorial Assistant — June 2015 to September 2016

• Managed websites and social media accounts of the Guns & Ammo network: Guns & Ammo, Firearms News, Shooting Times, Handguns Magazine and RifleShooter Magazine.
• Edited and formatted article and photography submissions for publication, including search engine optimization for articles published on network sites.
• Coordinated sponsored content coverage with major industry brands, including Vista Outdoor, Smith & Wesson and Magpul.