Selling The Barrett ‘Light Fifty’

As detailed in American Rifleman Editor Emeritus John Zent’s story, “40 Years Of .50-Caliber Authority,” Ronnie Barrett started from scratch in the development of his now-legendary .50-cal. semi-automatic precision rifle. In 1982, Barrett began his project, and by 1984, he had not only a working rifle, but a rifle that he was trying to sell. Preserved in the American Rifleman Tech Files are the earliest marketing materials put out by Barrett Firearms, as the company attempted to find a market for its cutting-edge, semi-automatic .50-cal. rifle.

Read the full article at AmericanRifleman.org.